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Christina Aguilera”s failed album sends label in ‘rescue mode’

Posted on: July 19, 2010

Failure of Christina Aguilera”s fourth album has reportedly shocked her label, prompting music insiders to say that her label RCA is in “rescue mode.”

Sales of Aguilera”s new album, ‘Bionic’, have barely hit 200,000 in five weeks of release.

She “wants to compete with her peers, but there is a disconnect because, over the years, she”s been a mother and a wife, not a rocker,” the New York Post quoted a source as saying.

Insiders also claim that Aguilera has not been willing to adapt.

“The label has done its part, but she”s headstrong. There have been candid conversations between her and the label about connectivity, but it doesn”t seem that she”s been open to that dialogue,” said the insider.

An RCA rep denies any panic, saying Aguilera “is a pillar of the RCA Music Group and is an undeniable talent with one of the greatest voices of our time. She continues to push herself as an artist, and we are behind her efforts 100 percent.”

Her manager, Irving Azoff, added: “I am the one who deals with the label, and this couldn”t be further from the truth.”

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